want to take this opportunity to talk about the excellent job
that Jo Schechter did coordinating the Media Release Party for
Adelante Latino publication that serves the Latino Community in
Lane County. We decided to have a special gathering to introduce
our new publication to the community.
reserved the Phoenix Inn Suites and then Jo put the event
together for us. She created and sent out all of the Press
Releases which got us a radio interview and an in-depth
interview on KMTR TV. They sent one of their staff who was
bi-lingual and he took over 1½ hours to interview all of us. It
was very sensitively done and truly got our core message across.
We were the highlight story of the day and it was on the news
three times the night of our Media Release Party.
sent out the invitations to the press, the advertisers, the
potential advertisers and many other very interested people
throughout the community. Since our budget was limited, she was
able to get the food, drinks, and a special cake donated for the
party. Over 150 people attended even though it was the first
DUCK (UO) football game on TV (those loyal fans never miss a
game!) and it was the night of the last EMS baseball game at the
historic stadium. We introduced our first edition of Adelante
Latino at the party. Everyone loved it and was very excited
about this very important publication.
People are still talking about our special gathering. It was a
truly amazing event.
you Jo for helping us to get Adelante Latino presented to the
community. We appreciate all of the skills you bring to Adelante
Nelson Rosales, Lorenzo Herrera